Your sponsorship allows Goodwill to fulfill our mission. We offer 100% FREE job training and job placement opportunities for people right here in South Texas, and your sponsorship makes that possible. We invite you to watch a quick 3 minute video to hear directly from our participants on the impact you have made by being a sponsor and donor:
When you sponsor Work the Runway: Cultura Meets Couture, you’re not just supporting a fashion event—you’re investing in the next generation of creative leaders, reinforcing your commitment to sustainability, and aligning with a mission-driven brand that reaches deep into the community.
The included sponsorship opportunities provide year-long advertising and engagement beyond the event itself. Because of our extensive reach across 20-counties, this sponsorship leverages our 150,000 shoppers per month; that’s 1.8 million shoppers per year. The sponsorship spans across 4 key areas:
Event Recognition & VIP Access
Gain premium visibility at one of the region’s most exciting new events. From logo placement and on-stage mentions to VIP seating and ticket packages, your brand will take center stage in front of an audience of students, families, educators, and community leaders.
In-Store Advertising Across 21 Goodwill Locations
Your brand will be featured in our network of 21 stores across 20 counties, reaching over 150,000 monthly shoppers. Sponsors will benefit from high-impact in-store signage, digital screens, and promotional materials that put your message in front of engaged, values-driven consumers.
Corporate Recognition in Goodwill’s Annual Report & Donor Dinner
As a valued partner, you’ll be recognized in Goodwill’s annual report—shared with our regional supporters, board, and stakeholders—and invited to our Annual Donor Dinner, where we celebrate the transformational impact of your support.
Student & School Engagement
Engage directly with the youth and schools participating in the program through mentorship opportunities, scholarship naming rights, or inclusion in student-facing materials.
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Only 1 available. Tax-Deductible. This includes an optional $25,000 add-on for Job Connections Center naming rights for the new San Juan store location.
This sponsorship includes 3 parts, all of which are customizable to the sponsor’s needs:
Part 1: In-Store Advertising Across 21 Goodwill Locations
This sponsorship level includes a 12-month advertising contract across all 21 Goodwill S. Texas stores. At over 150,000 per month, per store, this package is a powerful tool to engage and motivate our shoppers and donors. The adverting package includes:
(a) On-screen advertising across all 21 Goodwill stores from the date of contract execution or specified/agreed up time frame preferred by the sponsor, may be changed out monthly as the sponsor sees fit;
(b) 10,000 printed 4” x 6” bag stuffers given to shoppers during a preferred period as specified by the sponsor, during the annual agreement;
(c) 12-month overhead messaging agreement for 300 hours/month of sponsor’s messaging across 21 stores, may be changed out monthly as sponsor prefers;
(d) Visibility at the Grand Opening Weekend of the All New San Juan Store: branded giveaway item available to all attendees at the grand opening ribbon cutting of the new San Juan store (provided by sponsor); sponsor can also place a printed items in each give away bag for the first 100 guests each day (Thurs-Sun) of grand opening weekend;
(e) Mission Multiplier annual sponsorship is included in this package. This includes the sponsor’s logo and website link on the Mission Multiplier student portal used by over 5,000 students and schools across 20-counties and the sponsor’s logo on Goodwill Annual Run Mission Multiplier buttons given out to all student runners and student participants.
(f) Optional add-on of Job Connections Center naming rights for a new Job Connections Center located within the San Juan store or Staples Corpus Christi store itself. This includes signage outside the JCC wall inside the store with the sponsor’s logo or printed name as noted: “Made Possible By [sponsor logo or typed name]”; Logo with website and call to action on JCC background on all computers in the JCC; the sponsorship covers all technology and equipment costs to outfit the JCC for those seeking workforce training and employment opportunities. This $25,000 add on is only available to the top two sponsor levels. The naming rights are good for 3-years and may be renewed at a negotiated rate thereafter.
Part 2: Goodwill Company-Wide Engagement
Table at the Goodwill Annual Dinner for 8 (valued at $1,500)
Inclusion and special thank you in Annual Dinner Program
Special recognition in the Goodwill Annual Report (2026) with distribution to our community leaders across the RGV and Coastal Bend.
Part 3: Runway Event Engagement for Presenting Sponsor:
Special “meet and greet” with ‘celebrity jurors’ for all 8 of your V-VIP attendees.
The Presenting Partner will introduce the jurors on the runway to kick off the show.
Company will present the scholarship oversized checks on the runway with jurors. The Emcee will acknowledge and thank you as one of the scholarship sponsors. Your logo will be on the oversized checks given to the winning students!
Company will be part of our sizzle video reel prior to* and after the event with teasers and recaps with specific on-camera time. *Deadline to make the pre-sizzle reel is Aug 15, 2025.
Full page back cover ad in runway look-book given the night of the event.
Full page advertorial for your company in the event look-book.
Pull quote from your company in our RGVision centerfold spread after the event (mailed to all RGVision subscribers, 100,000+ across the RGV)
V-VIP seating for 8 on a special raised platform at the end of the runway, sitting alongside the jurors.
Additional VIP seating for 30 on the front row of the fashion show runway.
VIP Experience Access to all of your 38 attendees. This includes early access to the Goodwill Boutique, VIP Experience Lounge with complimentary hors d’oeuvres and signature cocktails (50 cocktail tickets to distribute to your guests), swag bags for your 38 guests, early access to purchase Mystery Boxes and Gold Mystery Boxes, early access and escorted service to runway seating.
After-Party Access to all of your guest attendees.
10 additional Runway section A or B seating for giveaways or promotions for your business.
This sponsorship level supports 5 Goodwill employees and 5 Student designers parent’s attendance at the event
Special pop-up experience available to the sponsor in the Palm Atrium or Pre-Show Venue to creatively engage guests with your brand. This experience will be coordinated with our Creative Director. All items related to the experience are at the cost of the sponsor excluding tables, chairs, and linens.
Headlining logo of sponsor on all event-related collateral, social media and event web pages*. This sponsor will be included in all press releases and media mentions related to the event*. *on all items created after the time of contract execution.
Inclusion of promotion items in VIP Swag bags.
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Only 2 available. Tax-Deductible. This level also includes an optional $25,000 add-on for Job Connections Center naming rights for a new store of your choice.
This sponsorship includes 3 parts, all of which are customizable to the sponsor’s needs:
Part 1: In-Store Advertising Across 10 Select Goodwill Locations
This sponsorship level includes a 12-month advertising contract across 10 selected Goodwill S. Texas stores. At over 150,000 per month, per store, this package is a powerful tool to engage and motivate our shoppers and donors. The adverting package includes:
(a) On-screen advertising across 10 select Goodwill stores from the date of contract execution or specified/agreed up time frame preferred by the sponsor, may be changed out monthly as the sponsor sees fit;
(b) 12-month overhead messaging agreement for 300 hours/month of sponsor’s messaging across 10 select stores, may be changed out monthly as sponsor prefers;
(c) Visibility at the Grand Opening Weekend of the All New San Juan Store: sponsor may place a printed item in each give away bag for the first 100 guests each day (Thurs-Sun) of grand opening weekend;
(d) Optional add-on of Job Connections Center naming rights for a new Job Connections Center located within the San Juan store or Staples Corpus Christi store itself. This includes signage outside the JCC wall inside the store with the sponsor’s logo or printed name as noted: “Made Possible By [sponsor logo or typed name]”; Logo with website and call to action on JCC background on all computers in the JCC; the sponsorship covers all technology and equipment costs to outfit the JCC for those seeking workforce training and employment opportunities. This $25,000 add on is only available to the top two sponsor levels. The naming rights are good for 3-years and may be renewed at a negotiated rate thereafter.
Part 2: Goodwill Company-Wide Engagement
Table at the Goodwill Annual Dinner for 8
Inclusion and special thank you in Annual Dinner Program
This sponsorship includes 3 parts, all of which are customizable to the sponsor’s needs:
Part 3: Runway Event Engagement for Icon Sponsor:
Special “meet and greet” with ‘celebrity jurors’ for all 3 of your attendees.
Company will help present the scholarship oversized checks on the runway with jurors.The Emcee will acknowledge and thank you as one of the sponsors! Your logo will be on the oversized checks given to the winning students!
Company will be part of our sizzle video reel prior to* and after the event with teasers and recaps with specific on-camera time. *Deadline to make the pre-sizzle reel is July 31, 2025.
Full page ad in runway look-book given the night of the event.
VIP seating for 30 on the front row of the fashion show runway!
VIP Experience Access to all of your 30 attendees. This includes early access to the Goodwill Boutique, VIP Experience Lounge with complimentary hors d’oeuvres and signature cocktails (50 cocktail tickets to distribute to your guests), swag bags for your 30 guests, early access to purchase Mystery Boxes and Gold Mystery Boxes, early access and escorted service to runway seating.
After-Party Access to all 30 of your attendees.
10 additional Runway section A or B seating for giveaways or promotions for your business
This sponsorship level supports 5 Goodwill employees and 5 Student designers parent’s attendance at the event.
Logo on all event-related collateral, social media and event web pages*. This sponsor will be included in all press releases and media mentions related to the event*. *on all items created after the time of contract execution.
Inclusion of promotion item in VIP Swag bags.
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Only 2 available. Tax-Deductible. This sponsorship level funds the student engagement portion of the event. It provides funds for students to shop at Goodwill stores and secure their supplies, it funds a portion of the scholarships provided to student winners, and it provides funding for students and their families, along with their teachers, to attend the event for free.
This sponsorship includes 3 parts, all of which are customizable to the sponsor’s needs:
Part 1: In-Store Advertising Across 10 Select Goodwill Locations
This sponsorship level includes a 6-month advertising contract across 10 selected Goodwill S. Texas stores. At over 150,000 per month, per store, this package is a powerful tool to engage and motivate our shoppers and donors. The adverting package includes:
(a) 6-month on-screen advertising across 10 select Goodwill stores from the date of contract execution or specified/agreed up time frame preferred by the sponsor, may be changed out monthly as the sponsor sees fit;
(b) 6-month overhead messaging agreement for 300 hours/month of sponsor’s messaging across 10 select stores, may be changed out monthly as sponsor prefers;
(c) Visibility at the Grand Opening Weekend of the All New San Juan Store: sponsor may place a printed item in each give away bag for the first 100 guests each day (Thurs-Sun) of grand opening weekend;
Part 2: Goodwill Company-Wide Engagement
Table at the Goodwill Annual Dinner for 8
Inclusion and special thank you in Annual Dinner Program
This sponsorship includes 3 parts, all of which are customizable to the sponsor’s needs:
Part 3: Runway Event Engagement for Cultura Sponsor:
Special “meet and greet” with “celebrity jurors” for 3 of your attendees.
The Emcee will acknowledge and thank you as one of the sponsors. Your logo will be on the oversized checks given to the winning students!
½ page ad in runway look-book given the night of the event.
VIP seating for 15 on the second row of the fashion show runway! You have the first choice of seating location for your 15 guests.
VIP Experience Access to all of your 15 attendees. This includes early access to the Goodwill Boutique, VIP Experience Lounge with complimentary hors d’oeuvres and signature cocktails (30 cocktail tickets to distribute to your guests), swag bags for your 15 guests, early access to purchase Mystery Boxes and Gold Mystery Boxes, early access and escorted service to runway seating.
After-Party Access to all 15 of your attendees.
10 additional Runway section B seating for giveaways or promotions for your business
This sponsorship level supports 10 students’ parent’s (20 overall tickets), and their teacher’s (20 overall tickets) attendance at the event = 40 tickets presented by your company to students’ families and teachers!
Logo on all event-related collateral, social media and event web pages*. *on all items created after the time of contract execution.
Inclusion of promotion item in VIP Swag bags.
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Only 3 available. Tax-Deductible. This sponsorship level funds the VIP Experience Pre Show portion of the event. It provides funding for food, beverage, entertainment, and decor in the VIP Experience so that Goodwill can offset these costs and maximize net profit to provide free job training and job placement services to those most vulnerable in our communities.
This sponsorship includes 2 parts, both of which are customizable to the sponsor’s needs:
Part 1: Pre-Party VIP Experience Engagement
Logo and website or call-to-action on all Pre-Party wrist bands.
Special Coaster or Napkin (sponsor’s choice) with sponsor message and logo provided to all guests in VIP Experience and all Pre-show bars (for all guests attending, not only VIP guests). Anticipated over 5,000 printed pieces distributed to guests during the event. Cost of design and production included in sponsorship.
Logo and special thank you on-screen inside the pre- and post-show lounge for all guests to see.
Table tents (4” x 6”) featuring your ad/messaging (one side of table tent) on all cocktail tables inside the pre-show lounge and the VIP Experience.
Inclusion of promotional item in VIP Swag bags.
Part 2: Runway Event Engagement for VIP Experience Sponsor:
The Emcee will acknowledge and thank you as one of the sponsors!
¼ page ad in runway look-book given the night of the event.
VIP seating for 6 on third row of the fashion show runway!
VIP Experience Access to all of your 6 attendees. This includes early access to the Goodwill Boutique, VIP Experience Lounge with complimentary hors d’oeuvres and signature cocktails (2 cocktail tickets per guest), swag bags for your 6 guests, early access to purchase Mystery Boxes and Gold Mystery Boxes, early access and escorted service to runway seating.
After-Party Access to all 6 of your attendees.
4 additional Runway section B seating for giveaways or promotions for your business
Logo on all event-related collateral, social media and event web pages*. *on all items created after the time of contract execution.
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Only 3 available. Tax-Deductible. This sponsorship level funds the After Party portion of the event. It provides funding for food, beverage, entertainment, and decor for the After Party so that Goodwill can offset these costs and maximize net profit to provide free job training and job placement services to those most vulnerable in our communities.
This sponsorship includes 2 parts, both of which are customizable to the sponsor’s needs:
Part 1: After Party Engagement
Logo and website or call-to-action on all Pre-Party wrist bands.
Special Coaster or Napkin (sponsor’s choice) with sponsor message and logo provided to all guests in After Party bars (for all guests attending, not only VIP guests). Anticipated over 5,000 printed pieces distributed to guests during the event. Cost of design and production included in sponsorship.
Logo and special thank you on-screen inside the pre- and post-show lounge for all guests to see.
Table tents (4” x 6”) featuring your ad/messaging (one side of table tent) on all cocktail tables inside the After Party Lounge.
Inclusion of promotional item in VIP Swag bags.
Part 2: Runway Event Engagement for After Party Sponsor:
The Emcee will acknowledge and thank you as one of the sponsors!
¼ page ad in runway look-book given the night of the event.
VIP seating for 6 on third row of the fashion show runway!
VIP Experience Access to all of your 6 attendees. This includes early access to the Goodwill Boutique, VIP Experience Lounge with complimentary hors d’oeuvres and signature cocktails (2 cocktail tickets per guest), swag bags for your 6 guests, early access to purchase Mystery Boxes and Gold Mystery Boxes, early access and escorted service to runway seating.
After-Party Access to all 6 of your attendees.
4 additional Runway section B seating for giveaways or promotions for your business
Logo on all event-related collateral, social media and event web pages*. *on all items created after the time of contract execution.
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Only 2 available. Tax-Deductible. This sponsorship level funds the free “valet to all guests” portion of the event. It provides funding so that Goodwill can offset these costs and maximize net profit to provide free job training and job placement services to those most vulnerable in our communities.
This sponsorship includes 2 parts, both of which are customizable to the sponsor’s needs:
Part 1: Engagement with All Guests Using Valet Service (at both (2) valet locations):
A special print rack-card leave-behind in each car that uses valet service. (Anticipated at 1,000 vehicles). The valet will place your leave behind in each car prior to the guests receiving their vehicle on departure. This piece will be developed alongside our Creative Director and the creative and printing of this piece is included in the cost of the sponsorship.
There will be 2 valet stations, this sponsorship includes special “thank you” signage at each valet drop off and pick up location.
This sponsorship includes a custom-designed sticker with your logo and QR code to your website that will be applied to all claim tickets. The cost of the design and printing of the sticker is included.
Part 2: Runway Event Engagement for After Party Sponsor:
The Emcee will acknowledge and thank you as one of the sponsors!
¼ page ad in runway look-book given the night of the event.
VIP seating for 6 on the fourth row of the fashion show runway!
VIP Experience Access to all of your 6 attendees. This includes early access to the Goodwill Boutique, VIP Experience Lounge with complimentary hors d’oeuvres and signature cocktails (2 cocktail tickets per guest), swag bags for your 6 guests, early access to purchase Mystery Boxes and Gold Mystery Boxes, early access to runway seating.
After-Party Access to all 6 of your attendees.
4 additional Runway section B seating for giveaways or promotions for your business.
Logo on all event-related collateral, social media and event web pages*. *on all items created after the time of contract execution.
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Only 2 available. Tax-Deductible. This sponsorship level funds the People’s Choice Award portion of the event. It funds the software needed to conduct the live-voting and the scholarship money related to the People’s Choice Award. It provides funding so that Goodwill can offset these costs and maximize net profit to provide free job training and job placement services to those most vulnerable in our communities.
This sponsorship includes 2 parts, both of which are customizable to the sponsor’s needs:
Part 1: Engagement with all Guests During People’s Choice Award Voting:
The People’s Choice Award (PCA) will be named after your company. In the Runway Look-Book program, it will be listed as “[Your Company] People’s Choice Award!”
There will be a 2-page spread explaining how to vote during the runway show for the People’s Choice Award. Your logo and special ‘welcome’ or ‘thank you’ message will be included on this spread. Copy will be developed with our Creative Director and your team prior to the look-book print deadline!
The Emcee will explain the PCA during the kick off to the Runway show. Your team representative will be on-stage with the Emcee to give a special “break a leg” to the student designers!
Your Company representative will present the PCA to the winning student on the runway stage once the winner is determined!
Your company logo will be on the PCA oversized check presented to the student.
Part 2: Runway Event Engagement for PCA Sponsor:
The Emcee will acknowledge and thank you as one of the sponsors!
¼ page ad in runway look-book given the night of the event.
VIP seating for 6 on the fourth row of the fashion show runway!
VIP Experience Access to all of your 6 attendees. This includes early access to the Goodwill Boutique, VIP Experience Lounge with complimentary hors d’oeuvres and signature cocktails (1 cocktail ticket per guest), swag bags for your 6 guests, early access to purchase Mystery Boxes and Gold Mystery Boxes, early access to runway seating.
Logo on all event-related collateral, social media and event web pages*. *on all items created after the time of contract execution.
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10 available. Tax-Deductible. This sponsorship level funds the student scholarships awarded as part of the event competition! It provides funding so that Goodwill can offset these costs and maximize net profit to provide free job training and job placement services to those most vulnerable in our communities.
This sponsorship includes 2 parts, both of which are customizable to the sponsor’s needs:
Part 1: Engagement with Students, Schools, and Parents Prior-To the Event:
Scholarship sponsors will be highlighted during all phases of the Work the Runway 9-month process. This includes:
Logo and website on collateral given to students, parents, and schools
Logo and website link on the Work the Runway website portal for student competitors and school administrators
Special swag giveaway to all participants during competition registration (Sponsor to provide 250 items)
Special flier or collateral piece included in all participants packets (Sponsor to provide 250 collateral pieces)
Part 2: Runway Event Engagement for Scholarship Sponsor:
The Emcee will acknowledge and thank you as one of the sponsors live from the Runway stage multiple times. Your logo will also appear on the Runway screen.
Logo on a special “Scholarship Sponsor” page in the event look-book.
Seating for 3 in section A or B of the fashion show runway!
VIP Experience All-Access for all of your 3 attendees. This includes early access to the Goodwill Boutique, VIP Experience Lounge with complimentary hors d’oeuvres and signature cocktails (1 cocktail ticket per guest), swag bags for your 3 guests, and early access to purchase Mystery Boxes and Gold Mystery Boxes.
After-Party passes for all 3 of your guests including dessert bar, coffee and cocktail bar, live DJ, special give-aways, and student winner features!
Logo on all event-related collateral, social media, and event web pages*. *on all items created after the time of contract execution.
Logo on all oversized scholarship checks given to student winners!
Thank You to Our Scholarship Sponsors