Your sponsorship allows Goodwill to fulfill our mission. We offer 100% FREE job training and job placement opportunities for people right here in South Texas, and your sponsorship makes that possible. We invite you to watch a quick 3 minute video to hear directly from our participants on the impact you have made by being a sponsor and donor:
When you sponsor Work the Runway: Masquerade, you’re not just supporting a fashion event—you’re investing in the next generation of creative leaders, reinforcing your commitment to sustainability, and aligning with a mission-driven brand that reaches deep into the community.
The included sponsorship opportunities provide year-long advertising and engagement beyond the event itself. Because of our extensive reach across 20-counties, this sponsorship leverages our 150,000 shoppers per month; that’s 1.8 million shoppers per year. The sponsorship spans across 4 key areas:
Event Recognition & VIP Access
Gain premium visibility at one of the region’s most exciting new events. From logo placement and on-stage mentions to VIP seating and ticket packages, your brand will take center stage in front of an audience of students, families, educators, and community leaders.
In-Store Advertising Across 24 Goodwill Locations
Your brand will be featured in our network of 21 stores across 20 counties, reaching over 150,000 monthly shoppers. Sponsors will benefit from high-impact in-store signage, digital screens, and promotional materials that put your message in front of engaged, values-driven consumers.
Corporate Recognition in Goodwill’s Annual Report & Donor Dinner
As a valued partner, you’ll be recognized in Goodwill’s annual report—shared with our regional supporters, board, and stakeholders—and invited to our Annual Donor Dinner, where we celebrate the transformational impact of your support.
Student & School Engagement
Engage directly with the youth and schools participating in the program through mentorship opportunities, scholarship naming rights, or inclusion in student-facing materials.
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Only 1 available. Tax-Deductible.
This sponsorship includes 3 parts, all of which are customizable to the sponsor’s needs:
Part 1: In-Store Advertising Across 24 Goodwill Locations
This sponsorship level includes a 12-month advertising contract across all 24 Goodwill S. Texas stores. At over 150,000 per month, per store, this package is a powerful tool to engage and motivate our shoppers and donors. The adverting package includes:
(a) On-screen advertising across all 24 Goodwill stores from the date of contract execution or specified/agreed up time frame preferred by the sponsor, may be changed out monthly as the sponsor sees fit;
(b) 10,000 printed 4” x 6” bag stuffers given to shoppers during a preferred period as specified by the sponsor, during the annual agreement;
(c) 12-month overhead messaging agreement for 300 hours/month of sponsor’s messaging across 24 stores, may be changed out monthly as sponsor prefers;
(d) Mission Multiplier annual sponsorship is included in this package. This includes the sponsor’s logo and website link on the Mission Multiplier student portal used by over 2,000 students and schools across 20-counties and the sponsor’s logo on Goodwill Annual Run Mission Multiplier buttons given out to all student runners and student participants.
Part 2: Goodwill Company-Wide Engagement
Table at the Goodwill Annual Dinner for 8 (valued at $1,500)
Inclusion and special thank you in Annual Dinner Program
Special recognition in the Goodwill Annual Report (2026) with distribution to our community leaders across the RGV and Coastal Bend.
Part 3: Runway Event Engagement for Presenting Sponsor:
The Presenting Partner will introduce the jurors on the runway to kick off the show.
Company will present the scholarship oversized checks on the runway with jurors. The Emcee will acknowledge and thank you as one of the scholarship sponsors. Your logo will be on the oversized checks given to the winning students!
Company will be part of our sizzle video reel prior to* and after the event with teasers and recaps with specific on-camera time. *Deadline to make the pre-sizzle reel is Sept. 30, 2026.
Full page back cover ad in runway look-book given the night of the event.
Full page advertorial for your company in the event look-book.
V-VIP seating for 8 at the end of the runway, sitting alongside the jurors.
After-Party Access to all of your guest attendees.
This sponsorship level supports 5 Goodwill employees and 5 Student designers parent’s attendance at the event
Special pop-up experience available to the sponsor in the Atrium or Pre-Show Venue to creatively engage guests with your brand. This experience will be coordinated with our Creative Director. All items related to the experience are at the cost of the sponsor excluding tables, chairs, and linens.
Headlining logo of sponsor on all event-related collateral, social media and event web pages*. This sponsor will be included in all press releases and media mentions related to the event*. *on all items created after the time of contract execution.
Inclusion of promotion items in VIP Swag bags.
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Only 2 available. Tax-Deductible. This sponsorship level funds the People’s Choice Award portion of the event. It funds the software needed to conduct the live-voting and the scholarship money related to the People’s Choice Award. It provides funding so that Goodwill can offset these costs and maximize net profit to provide free job training and job placement services to those most vulnerable in our communities.
This sponsorship includes 2 parts, both of which are customizable to the sponsor’s needs:
Part 1: Engagement with all Guests During People’s Choice Award Voting:
The People’s Choice Award (PCA) will be named after your company. In the Runway Look-Book program, it will be listed as “[Your Company] People’s Choice Award!”
There will be a 2-page spread explaining how to vote during the runway show for the People’s Choice Award. Your logo and special ‘welcome’ or ‘thank you’ message will be included on this spread. Copy will be developed with our Creative Director and your team prior to the look-book print deadline!
The Emcee will explain the PCA during the kick off to the Runway show. Your team representative will be on-stage with the Emcee to give a special “break a leg” to the student designers!
Your Company representative will present the PCA to the winning student on the runway stage once the winner is determined!
Your company logo will be on the PCA oversized check presented to the student.
Part 2: Runway Event Engagement for PCA Sponsor:
The Emcee will acknowledge and thank you as one of the sponsors!
¼ page ad in runway look-book given the night of the event.
VIP seating for 8 on the fashion show runway!
Logo on all event-related collateral, social media and event web pages*. *on all items created after the time of contract execution.
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10 available. Tax-Deductible. This sponsorship level funds the student scholarships awarded as part of the event competition! It provides funding so that Goodwill can offset these costs and maximize net profit to provide free job training and job placement services to those most vulnerable in our communities.
This sponsorship includes 2 parts, both of which are customizable to the sponsor’s needs:
Part 1: Engagement with Students, Schools, and Parents Prior-To the Event:
Scholarship sponsors will be highlighted during all phases of the Work the Runway 9-month process. This includes:
Logo and website on collateral given to students, parents, and schools
Logo and website link on the Work the Runway website portal for student competitors and school administrators
Special swag giveaway to all participants during competition registration (Sponsor to provide 250 items)
Special flier or collateral piece included in all participants packets (Sponsor to provide 250 collateral pieces)
Part 2: Runway Event Engagement for Scholarship Sponsor:
The Emcee will acknowledge and thank you as one of the sponsors live from the Runway stage multiple times. Your logo will also appear on the Runway screen.
Logo on a special “Scholarship Sponsor” page in the event look-book.
VIP table for 8 guests
Logo on all event-related collateral, social media, and event web pages*. *on all items created after the time of contract execution.
Logo on all oversized scholarship checks given to student winners!
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20 available. Tax-Deductible.
Logo in the event look-book.
VIP table for 8 guests
Thank You to Our Sponsors

